Fairfields wins best in East Anglia at Great British Food Awards 2020

We are celebrating after finding out we have won the Regional Champion award for East Anglia in this year’s well-respected Great British Food Awards.

The annual awards, which celebrate world-class food producers throughout the UK, receive a huge number of entries that go through months of rigorous shortlisting, testing, tasting and consumer voting, with marks awarded for provenance and flavour.

This year’s award winners extend over 30 categories, including a new set of regional champions and showcase the finest artisan food and drink from across England, Scotland, Wales and Northern Ireland.

Picking up the Regional Champion Award for East Anglia, we gained exceptional feedback for our Limited Edition Lightly Sea Salted Red Emmalie Potato Crisps and Bacon and Tomato Potato Crisps…

Fairfields Farm Lightly Sea Salted Red Emmalie Potato Crisps

Taste:  9/10

Light, super crispy, but not too crunchy, great-tasting oil too. Red emmalie potatoes have a sweet depth of flavour well suited to frying and crisping. We appreciated the careful seasoning which enhanced but didn’t overpower the product. The natural pink hue of the crisps is fun and adds to their overall appeal. Perfect for serving with wine, beer or cocktails.

Provenance: 5/5

Everything you want to see from a great British brand – homegrown, sustainable, exceptional quality and successful. A high mark, well deserved by a farm that manufactures its products on site with resulting traceability and low food miles.

Score: 14/15


Fairfields Farm Crisps Bacon and Tomato

Taste:  9/10

Delicious, rich, deep, tangy flavouring originating from the bacon and tomato, rather than the salt. Beautiful crunchy texture and a mellow, smokey sweetness to finish. The panel enjoyed the subtlety of bacon against the bold tomato.

Provenance: 5/5

Good marks for growing own potatoes and producing own energy for production on site.

Score: 14/15


“We are over the moon to have won such a prestigious prize at this year’s Great British Awards, especially scooping the brand new Regional Champion award,” explains Robert Strathern, third-generation potato farmer and co-founder of Fairfields Farm. “Our mission is to keep producing the best possible crisps, with the highest quality ingredients and the tastiest flavours. After 14 years in the business, it is still a wonderful buzz to receive such amazing feedback for our crisps and for the farm.”

The Great British Food Awards are judged by a panel of experts, which includes The Hairy Biker’s, Booths supermarket, Michel Roux Jr, Monica Galetti, William Sitwell, Olly Smith and Asma Khan.

Why not be the judge yourself?

Order our Bacon and Tomato crisps, as well as all our other delicious flavours through our online store. We will even deliver them to you for free nationwide!