We have partnered with Air Ambulances UK to support the life-saving work of air ambulance charities across the country.
As part of the collaboration, we have launched a special-edition Lightly Sea Salted crisp packet, with a percentage of all profits donated to support the emergency care provided by the 21 air ambulance charities operating across the UK. A minimum donation of £10,000 has been pledged.
Air ambulances play a vital role in saving lives and they rely almost entirely on public donations to keep running. That’s why our partnership is so important: together, we’re helping to raise crucial funds and awareness for the incredible emergency teams across the UK.
We’ve proudly supported our local charity: Essex & Herts Air Ambulance for many years, and now we’re thrilled to extend that support to air ambulance services nationwide.
Look out for our specially designed crisp packets, featuring an illustration of an air ambulance helicopter flying over the Fairfields Farm fields, along with key information on how to find out more about Air Ambulances UK.
“We wanted to give back in a meaningful way to the hard-working air ambulance crews who are there when people need them most. The services provided by air ambulances are absolutely vital, especially in rural areas like ours and with so many relying on donations to carry out their life saving work we wanted to do our bit to support air ambulances throughout the UK. We’re proud to support them with a product that not only tells their story but contributes to their services being available when people need them most.”
- Robert Strathern, Co-founder
“We’re incredibly grateful to Fairfields Farm for choosing to support our network of air ambulance charities. Their commitment will help to ensure that air ambulance crews can continue to deliver lifesaving care when and where it is needed most.”
- Rachel Breen, National Corporate Fundraising Manager at Air Ambulances UK.
Find our special-edition Lightly Sea Salted flavour packs on our website, in East of England Co-op stores, and at independent farm shops across the UK.